Perrys have won eBay dealer group of the year!

[Alan993t]

Well done Ken. Lee got to shake hands with wheeler dealer Mike Brewer himself!

 

[Glenn Mc]

Great work Ken

 

[leogemelli]

Fatty brewer oh the joy!

 

[Ken]

Thanks Alan

This is a great award to win as the general public are more aware of Ebay rather than the industry awards. I recruited a new digital manager last year and we have seen huge improvements of our on line presence especially social. We recently won an industry award for being the top dealer group on Klout which is a measure of effectiveness on Twitter and i believe we are leading the pack on Face Book. I have been closely involved with digital for thirteen years now, it is interesting to see how it has evolved, back in 2001 everybody were finding their feet but now digital specialists are professionals in their own right.

 

[leogemelli]

Are you selling more motors and earning more money because of it ?

 

[UserDeleted]

, very pleased for you and your team.

 

[Radders]

well done Ken, some great PR for you also. i was heavily involved with selling on ebay years back, at one point i was doing well over 65'000 individual sales per month. my issue with ebay is the fees combined with the difficulty competing with the small sellers who inevitably pay no vat, no corp tax or import duty if applicable. the higher priced goods are the only option on ebay IMO, the logistics and infrastructure required to stock larger more expensive goods keep the idiots away.

 

[Ken]

Are you selling more motors and earning more money because of it ?

Yes but it is difficult to say how many more. The fact of the matter is that any motor trader is reliant on digital marketing so we just try and do as good a job as possible. The difficult question is always at the margin, ie. will extra spend create more sales but we are now much more sophisticated with our tracking so we know what sources are generating the leads.

well done Ken, some great PR for you also. i was heavily involved with selling on ebay years back, at one point i was doing well over 65'000 individual sales per month. my issue with ebay is the fees combined with the difficulty competing with the small sellers who inevitably pay no vat, no corp tax or import duty if applicable. the higher priced goods are the only option on ebay IMO, the logistics and infrastructure required to stock larger more expensive goods keep the idiots away.

We use Ebay classified for car sales and it is a good source of lead generation and competitive with other third parties. We are have a joint venture with Ace Parts selling franchised car parts on line, it's not worked quite as well as we had hoped but the daily sales are building and if nothing else it helps us to achieve our parts targets.

 

[AndyW]

I bought a Rangie sport from Perrys Ford in High Wycombe a couple of years ago (I believe it was one of the directors vehicles) and have to say it was better prepared and had better service than I have received from local Landrover dealers in the past. I was very impressed.

 

[tim]

Congrats, great to see things being done differently from the norm. Well done

 

[leogemelli]

Yes but it is difficult to say how many more. The fact of the matter is that any motor trader is reliant on digital marketing so we just try and do as good a job as possible. The difficult question is always at the margin, ie. will extra spend create more sales but we are now much more sophisticated with our tracking so we know what sources are generating the leads.

Good old Henry Fords quote a hundred years ago still applies to This day but as you say more sophisticated tracking makes a huge difference ,I assume a lot of pump out to piss the brands off but WTF sales and profit are what they are!

 

[Ken]

Good old Henry Fords quote a hundred years ago still applies to This day but as you say more sophisticated tracking makes a huge difference ,I assume a lot of pump out to piss the brands off but WTF sales and profit are what they are!

It would be a mistake to think that the majority of leads from the web are from customers out of area, although clearly there is a significant element to that. Our analysis shows that the vast majority of enquires received via the web site are from people local to our dealerships.

 

[AndrewD]

Congratulations Ken

 

[leogemelli]

It would be a mistake to think that the majority of leads from the web are from customers out of area, although clearly there is a significant element to that. Our analysis shows that the vast majority of enquires received via the web site are from people local to our dealerships.

Well that's even better Ken clearly it's now more widely used than in my day and could be alikened to a yellow pages

 

[Chris]

Nice one Ken...

 

[dontdobends]

Great news ken,